Summarizing the Giving Trends from 2024

Philanthropy and giving changes throughout the years. Giving USA tracks the trends each year and their report from 2024 showed that people continued to practice charitable giving despite inflation.

The focus for most people who give is the concern for impact. They want to make sure that the money that they give will make a difference.

There was also a rise of Donor-Advised Funds (DAFs), which provide donors with flexibility and tax benefits.

Many people are concerns about building sustainable funding models that will ensure a long term viability.

And not to anyone’s surprise—the increased use of technology plays a crucial role in fundraising. Technology has enabled more efficient and effective giving. It is not easier to give to any organization through apps and online venues.

Building trust and demonstrating impact are the most important things for attracting and maintaining donors.

It will be interesting to see what changes or trends will be observed in 2025.